The mobile entertainment value added services field is a growing and evolving one, marked by
increasing numbers of standards, richer content formats and marketing challenges brought on by
the sheer dynamism of the field as well as the increased competition within it. In this environment,
UME is well positioned, as a result of its experience and in-house capabilities, to offer important
advantages to its partners:
Efficient and fast development and deployment of services
Original and IP secure content
International experience over the range of its core competencies
UME's business approach, focusing on its areas of expertise and aligning with partners whose
capabilities compliment its own, enables each party to play to its strongest suit, creating better
work-flow, more and better services, higher traffic and revenue numbers and, over time, a better
service brand.
