Applications

In order to unleash the full experiential and economic potential of mobile entertainment, the correct
mix of service formats is key: download content, download applications and over-the-air (OTA)
over-the-air (OTA) applications are all essentially ingredients of a successful MEVAS recipe.
UME's OTA applications provide virtually instant buzz and revenue because they are produced,
localized, serviced and hosted by UME. The variety of UME's application engines and online
management tools (Including text localization) combined with its marketing experience ensures
our partners a continually refreshing schedule of services, uniquely tailored to meet local tastes and
mix of handsets.